Website Build & Rebuild — by Jay Chong | iamJayChong
Website Build & Rebuild · Built on the S.O.P. Operating System

Your website is the first thing AI and customers judge.

A one-time build or rebuild for established SEA businesses. On-brand and persuasive for the customers who land on it, and clearly structured for the AI tools more buyers now use to find trusted providers. No monthly lock-in. A fixed scope, a fixed price, a site you own.

🔍 Found on Google Readable by AI answers 🤖 Cited by AI chatbots Built to convert
The problem

Most SME sites quietly lose business.

Not because the owner did anything wrong. Because the bar moved. A site built three years ago was built for human eyes only. Today it is also read by machines, and judged in seconds by the customer.

🐢

Slow and dated

Heavy pages, broken mobile layouts, and a look that signals the business stopped investing years ago.

👻

Invisible to AI

Credentials, services, and proof are buried in images or unstructured text, so no AI can attribute them to you by name.

🚪

Does not convert

No clear path from visitor to enquiry. Traffic arrives, finds no reason to act, and leaves.

🔁

Hard to maintain

A tangle of plugins and patches nobody wants to touch, so it never improves.

The packages

One build. Three levels.

Fixed price, fixed scope, you own the result. Every build is structured for search and AI visibility from day one, not bolted on later. Prices in SGD.

Foundation
2,500 SGD · one-time
For a clean, credible presence that works.
  • Up to 5 pages, fully responsive
  • On-brand design and copy polish
  • AI-readable structure and core schema
  • Enquiry forms and SMTP setup
  • Google Business and analytics connected
  • 2-week delivery
Start with the audit
Most chosen
Visibility
5,000 SGD · one-time
For a business ready to be found and to sell.
  • Everything in Foundation
  • Up to 10 pages
  • Full schema and AEO markup
  • Conversion copywriting on key pages
  • On-page SEO foundation
  • Credibility architecture for AI citation
  • 3 to 4 week delivery
Start with the audit
Authority
9,000 SGD · one-time
For a category leader who must look the part.
  • Everything in Visibility
  • Custom design system
  • Advanced AEO and GEO structuring
  • Lead funnels and integrations
  • Full-site conversion copywriting
  • 30-day post-launch support
  • Priority delivery
Start with the audit
How it works

Diagnose first. Then build.

No generic proposals. Every engagement starts with the same paid audit, so the build is based on your exact situation, not assumptions.

01

Discovery Audit

A full diagnostic of your site across customer experience and AI readability. You receive a clear report and a 60-minute debrief.

USD 500 · deductible from your build
02

The Build

I design, write, and build the site to a fixed scope and price. On-brand for people, structured for machines, made to convert.

SGD 2,500 to 9,000 · one-time
03

Keep it found

Once the foundation is right, you can add the Search Everywhere Optimization retainer to grow visibility month over month. Optional, never required.

Search retainer · only if you want it
Who builds it

Practitioner, not just advisor.

I led digital marketing technology for luxury retail across eight countries and around 60 global brands, including Rolex, Patek, and Tudor. The same standard, built for your business.

  • Group Digital Marketing Technology Manager, luxury retail across 8 markets
  • Creator of CraftScore and the Digital Craftsmanship Series, Edition 2026
  • Webby Awards judge since 2022 · Speaker, FUTR Asia 2025 and eTail Asia 2026
  • 15+ years building measurable infrastructure across SEA
80+
Brands managed
10+
Countries
15+
Years
Common questions

What you are probably wondering.

How is this different from your Search Everywhere service?

That service makes an existing site more visible in Google and AI through a monthly retainer. This service builds or rebuilds the site itself, one time, fixed price. Many clients build first, then add the retainer once the foundation is strong. The audit tells us which you need.

What does the USD 500 audit include, and is it deductible?

A full diagnostic of your current site for both customers and AI readability, with findings, quick wins, and a build recommendation, plus a 60-minute debrief. The fee is deductible from your build if you proceed within 14 days.

How long does a build take?

Foundation in about two weeks, Visibility in three to four, Authority on a priority schedule. Timelines start once content and access are in place.

Do I own the site?

Yes. You own the site, the content, and the accounts. No lock-in. Hosting and maintenance are available if you want them, never forced.

What if I only need a small fix, not a full build?

Start with the audit. If a full build is not the right call, I will say so and point you to the smallest change that moves the needle.

Stop losing business to a site that no longer represents you.

Start with the Discovery Audit. We map exactly what your site needs for customers and for AI, then build it right.

iamjaychong.com · Website Build & Rebuild · Built on the S.O.P. Operating System · APAC Edition 2026