I help global brands and agencies to unlock digital potential, unify multi-brand ecosystems and drive growth through MarTech-driven.
Turning complex MarTech stacks into predictable growth systems.
Digital Craftsmanship Series
Most brands manage Shared, Owned, and Paid media as isolated channels. The Digital Craftsmanship Series introduces the S.O.P. Operating System, a structured growth architecture that integrates these pillars into one compounding ecosystem.
This three volume collection is written for digital marketers, technologists, founders, and operators who want to engineer durable infrastructure rather than execute disconnected campaigns.
Each volume strengthens one pillar within a unified system, transforming visibility into assets, data into leverage, and spend into controlled acceleration.
Volume 1: Shared Media
Shared media is where market attention originates, yet most organizations treat it as publishing activity.
This volume reframes social platforms, communities, and partnerships as influence architecture within the S.O.P. Operating System. You will learn to:
Transform fragmented social channels and communities into governed influence ecosystems that compound authority over time
Design content, collaboration, and UGC structures that convert engagement into identifiable audiences and first party data
Implement scalable governance, playbooks, and measurement frameworks that enable cross market consistency with clear KPIs
Volume 2: Owned Media
Owned media is the control layer of the digital ecosystem, yet it is frequently under optimized or disconnected from strategy.
This volume positions websites, analytics, CRM, and automation as an integrated performance foundation.
You will learn to:
Reduce dependency on paid channels by building scalable owned audiences.
Standardize UX and tracking across markets in under 90 days.
Align content, CRM and analytics into one growth framework.
Volume 3: Paid Media
Paid media should amplify strength, not compensate for structural gaps.
This volume establishes performance marketing as a precision acceleration layer built on Shared and Owned maturity.
It teaches how to integrate creativity with analytics, master attribution, and design automated growth loops that convert attention into predictable ROI, including:
- Architect a full‑funnel paid media strategy that ties every campaign to specific business outcomes (pipeline, revenue, or retention) and clear guardrails.
- Reduce wasted spend by standardizing experimentation, incrementality testing, and audience frameworks across platforms and regions.
- Build reporting that connects channel performance to CAC, LTV, and ROI, giving leadership confidence in budget decisions and future scaling.
TECHNOLOGY SIMPLICITY Series
Technology Simplicity is not about using less tech,
it’s about making technology work harder, faster, and smarter for business.
In a world where technology grows ever more complex, Technology Simplicity shows how true power lies in simplifying. Through a candid journey from a “young-nobody” technopreneur to a seasoned digital strategist, Jay Chong shares how he harnessed automation and streamlined systems to free up time, energy and creative focus. With motivation, practical insights and real-life anecdotes, this 86-page book reveals how to shift from busy to meaningful, from fragmented to cohesive — and how adopting simplicity becomes your competitive edge in digital business.
Published 2019
Transform digital complexity into brand clarity.
On the “Technology Simplicity” YouTube channel, I share straight-to-the-point videos on how global brands simplify their martech stack, activate campaigns across markets and turn data into growth.
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