I help global brands and agencies to unlock digital potential, unify multi-brand ecosystems and drive growth through MarTech-driven.
Turning complex MarTech stacks into predictable growth systems.
Digital Craftsmanship Series
Most brands treat Shared Owned, and Paid as disconnected channels. I design end‑to‑end ecosystems that turn each touchpoint into a compounding asset.
A three-volume collection designed for digital marketers, technologists, and entrepreneurs who want to master the art and science of building, nurturing, and scaling digital ecosystems with precision. Each volume focuses on one major pillar of the modern marketing mix: shared, owned, and paid media – blending craftsmanship, data intelligence, and sustainable growth principles.
Volume 1: Shared Media
This edition explores how to build genuine engagement and brand advocacy through social media, communities, and partnerships.
It guides you through platform algorithms, content ecosystems, and storytelling craftsmanship. Empowering you to transform engagement into influence and loyalty, including:
Turn fragmented social channels and communities into a single, governed engagement system that consistently grows reach and advocacy across markets.
Design shared content, partnerships, and UGC programs that convert attention into identifiable leads and first‑party data instead of just vanity metrics.
Implement unified calendars, playbooks, and measurement so local teams can scale campaigns with clear guardrails and comparable KPIs.
Volume 2: Owned Media
This volume dives into the structural and strategic elements that power your owned media.
It covers frameworks for website performance, UX optimization, data readiness, and compliance, helping you craft a solid foundation that drives measurable, long-term business outcomes, including:
Reduce dependency on paid channels by building scalable owned audiences.
Standardize UX and tracking across markets in under 90 days.
Align content, CRM and analytics into one growth framework.
Volume 3: Paid Media
The final volume focuses on performance marketing, campaign optimization, and paid-channel synergy.
It teaches how to integrate creativity with analytics, master attribution, and design automated growth loops that convert attention into predictable ROI, including:
- Architect a full‑funnel paid media strategy that ties every campaign to specific business outcomes (pipeline, revenue, or retention) and clear guardrails.
- Reduce wasted spend by standardizing experimentation, incrementality testing, and audience frameworks across platforms and regions.
- Build reporting that connects channel performance to CAC, LTV, and ROI, giving leadership confidence in budget decisions and future scaling.
TECHNOLOGY SIMPLICITY Series
Technology Simplicity is not about using less tech,
it’s about making technology work harder, faster, and smarter for business.
In a world where technology grows ever more complex, Technology Simplicity shows how true power lies in simplifying. Through a candid journey from a “young-nobody” technopreneur to a seasoned digital strategist, Jay Chong shares how he harnessed automation and streamlined systems to free up time, energy and creative focus. With motivation, practical insights and real-life anecdotes, this 86-page book reveals how to shift from busy to meaningful, from fragmented to cohesive — and how adopting simplicity becomes your competitive edge in digital business.
Published 2019
Transform digital complexity into brand clarity.
On the “Technology Simplicity” YouTube channel, I share straight-to-the-point videos on how global brands simplify their martech stack, activate campaigns across markets and turn data into growth.
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