I help global brands and agencies to unlock digital potential, unify multi-brand ecosystems and drive growth through MarTech-driven.
Digital Craftsmanship Series
A three-volume collection designed for digital marketers, technologists, and entrepreneurs who want to master the art and science of building, nurturing, and scaling digital ecosystems with precision. Each volume focuses on one major pillar of the modern marketing mix: owned, shared, and paid media – blending craftsmanship, data intelligence, and sustainable growth principles.
Volume 1: [Owned Media]
This volume dives into the structural and strategic elements that power your owned media.
It covers frameworks for website performance, UX optimization, data readiness, and compliance, helping you craft a solid foundation that drives measurable, long-term business outcomes.
Volume 2: [Shared Media]
This edition explores how to build genuine engagement and brand advocacy through social media, communities, and partnerships.
It guides you through platform algorithms, content ecosystems, and storytelling craftsmanship. Empowering you to transform engagement into influence and loyalty.
Volume 3: [Paid Media]
The final volume focuses on performance marketing, campaign optimization, and paid-channel synergy.
It teaches how to integrate creativity with analytics, master attribution, and design automated growth loops that convert attention into predictable ROI.
TECHNOLOGY SIMPLICITY Series
Technology Simplicity is not aboutusing less tech
— it’s about making technology work harder, faster, and smarter for business.
In a world where technology grows ever more complex, Technology Simplicity shows how true power lies in simplifying. Through a candid journey from a “young-nobody” technopreneur to a seasoned digital strategist, Jay Chong shares how he harnessed automation and streamlined systems to free up time, energy and creative focus. With motivation, practical insights and real-life anecdotes, this 86-page book reveals how to shift from busy to meaningful, from fragmented to cohesive — and how adopting simplicity becomes your competitive edge in digital business.
Published 2019
Transform digital complexity into brand clarity.
On the “Technology Simplicity” YouTube channel, I share straight-to-the-point videos on how global brands simplify their martech stack, activate campaigns across markets and turn data into growth.
Subscribe to join our community of marketing-tech innovators.
