MarTech Artisan · SEA · Est. 2011
I engineer digital
ecosystems that
compound.
Architect of the S.O.P. Operating System and creator of CraftScore™, the benchmark index for digital ecosystem health. Building measurable MarTech infrastructure across Southeast Asia for over 15 years.
Systems built to
outlast the trend.
The Digital
Craftsmanship
Series.
Three volumes. One architecture. The S.O.P. Operating System integrates Shared, Owned, and Paid media into a unified growth model. Written for digital marketers, technologists, founders, and operators who engineer infrastructure, not campaigns.
CraftScore™
The Digital
Craftsmanship Index.
A benchmark index that measures the overall health of your digital ecosystem across Shared, Owned, and Paid. Built on the S.O.P. Operating System from the Digital Craftsmanship Series. Know where your foundation stands before you scale.
Search Everywhere
Optimization.
Be found on Google, AI answer engines, and AI chatbots. Most businesses are only visible on one of three channels. Those who master all three own positions competitors cannot buy back.
Technology
Simplicity.
Not less tech, smarter tech. A candid journey from technopreneur to digital strategist, showing how automation and simplified systems free time, energy, and creative focus. 86 pages.
Website Build
& Rebuild.
A one-time build or rebuild for established SEA businesses. On-brand and persuasive for customers, clearly structured for the AI tools more buyers now use to find providers. Fixed scope, fixed price, you own it.
Work
With Me.
One place to start. Book the USD 500 Discovery Audit, build the system yourself with the Series, or commission a Website Build. Diagnosis before direction.
Technology Simplicity
is not about using
less tech.
“Making technology work harder, faster, and smarter for business.”
Jay Chong Yen Jye: former Digital Marketing Technology Manager (Group Level) at The Hour Glass Limited, managing digital ecosystems across eight countries and more than 60 global luxury brands, including Rolex, Patek, Tudor.
He is the architect of the S.O.P. Operating System, creator of CraftScore™ (the Digital Craftsmanship Index), and author of the Digital Craftsmanship Series and Technology Simplicity.
With over 15 years spanning luxury retail, cross-border e-commerce, and MarTech strategy across Asia, his work is grounded in building measurable infrastructure, not executing disconnected campaigns.
Beyond the
published works.
Technology Simplicity
I shared simplified “how-to” videos regarding digital / tech.
View Videos MilestonesCareer Timeline
A structured record of professional milestones, from founding World Typing Day in 2011 to leading group-level global luxury brands MarTech strategy today.
View Timeline ThoughtsFrameworks & Insights
Long-form frameworks, case studies, and S.O.P. methodology posts for digital marketing leaders and practitioners.
Read more White PaperCraftScore™ Methodology
The open methodology behind the Digital Craftsmanship Index — how the score is calculated, published in public.
Read the Paper